Wendt Corp. announces strategic growth plan
Wendt Corp.

Wendt Corp. announces strategic growth plan

Plans include sales organization restructure, service department expansion and global supply chain investments.

September 10, 2019

To capitalize on today’s rapidly changing scrap recycling landscape, Wendt Corp., Buffalo, New York, has announced new strategic plans that more closely align with the company’s priorities for future growth. These transformation initiatives will aid the company in building a powerful and unique business model to accelerate enterprise growth and create additional value for customers, partners and employees, the company says in a news release.

“We are strategically positioning our business for the future, establishing global partnerships, creating a more effective sales and service structure and making investments in technology and process innovation,” says Wendt Corp. President Tom Wendt.  “By leveraging these key initiatives, we are expanding our value proposition and creating a global framework to serve customers worldwide.”

Wendt has experienced record sales growth over the last two years with the sale and commissioning of eight automobile shredder plants and more than 10 large separation and sorting systems. This increased demand and growth in sales opportunities led Wendt to restructure its sales organization to add regional sales representatives. The regional sales force will be closer to its customers and responsible for communicating with North American scrap processors about how Wendt can help them improve and grow their operations.

The sales department restructuring includes the addition of scrap industry veteran Al Tomes. Tomes worked at Padnos, Holland, Michigan, for more than 25 years. He comes to Wendt after his most recent industry experience serving as vice president of northern operations at Scrap Metal Services.

Growth in sales paved the way for Wendt to expand its service department. Last Fall, Wendt revamped its parts and service department by splitting it into two groups: Parts and technical support and field service. Since the transition, the field service team has doubled its staff and Phillip Nowicki was hired to lead the newly created group. This service structure was developed to support the growing Wendt installed base while also expanding its service-related product offerings.

Investing in global supply chain capabilities is crucial to meet the needs of our customers, Wendt says. Wendt has established partnerships with “highly specialized companies” to develop an efficient and agile supply chain with a strengthened ability to deliver more product on time and with better quality.

Since 1977, Wendt has been serving the scrap industry with an entrepreneurial passion for innovation and technology. Wendt remains committed to a growth strategy with an emphasis on “delivering value to our customers both near and far.”

In alignment with strategic initiatives, Wendt has recently reached a union labor contract with its shop employees at its headquarters. The contract affords “the same flexibility to operate the business as we always have for the past 40 years.”

“Our commitment to streamlining processes, growing strategic partnerships and enhancing our ability to service our customers all contribute to the strong foundations that make us unique as a world-class recycling equipment provider,” Wendt says. “This strategic growth initiative enhances our capabilities, creates new opportunities for customers and prepares the company for exponential future growth as a global enterprise.”