Verde launches to help cities, haulers achieve their recycling goals

Recycling Perks rebrands as Verde.

Recycling Perks LLC has added new services and rebranded as Verde, which is Spanish for green. The Chesapeake, Virginia-based company continues to offer Recycling Perks, an incentive program to encourage participation in residential recycling programs. The additional services Verde offers will be similar to those Recycling Perks cities have been enjoying for years, but they will be available as a la carte options, the company says.

“In the last few years, more and more of our clients have been asking for help reducing contamination or creating targeted marketing campaigns,” says Sandra Hungate, vice president of Verde. “When our company started, our outreach was focused on simply getting the word out about the perks program, but in the past couple of years, we’ve been focusing more on educating residents about how to recycle right and how to keep their city clean. Not every city or hauler needs a recycling incentive or reward program.

“Verde will be able to help cities and haulers alike who may only need help with outreach, data analysis, mapping or media/event planning. We’ve already been doing this, but with our new company portfolio, we’ll be able to offer cities and haulers just what they need,” she adds.

Verde’s programs enable cities and haulers to integrate specific, targeted, customizable services that can enhance, or even replace, current programs, ensuring that their unique needs are met, the company says.

“With many cities and haulers feeling the pinch of reduced revenues from recycling, increases in the cost of disposal and other factors that affect the bottom line, they need an alternative to the often expensive, but much needed, services,” says Bill Dempsey, president of Verde. “Verde strives to create a relationship with each of its clients that is both strategically designed for success and cost-effective.”

Recycling Perks will continue to be available as a complete, turnkey option for cities and haulers that are seeking an incentive-based program that encourages residents to shop locally, educates them about recycling best practices and rewards them for their recycling efforts, Verde says. 

*This item was edited June 7 to remove a reference to TFC Recycling, which was wrongly stated as the company launching Verde. While Recycling Perks launched in 2011 in partnership with TFC Recycling, the companies are no longer affiliated, though TFC does still offer its customers the Recycling Perks service.