Tomra adds to US sales staff

Tomra adds to US sales staff

Rick Fenton joins the sorting equipment firm as East Coast sales manager.

July 6, 2018
Edited by Brian Taylor
Equipment & Products Personnel

Tomra Sorting Recycling, a Europe-based supplier of sensor-based sorting equipment, has announced the appointment of Rick Fenton as sales manager for its East Coast North America region. Fenton will assume the lead role in developing and implementing TomraRecycling America’s sales strategies while working directly with Tomra partners and customers.

“After an extensive search, we found Rick’s successful track record in the waste recycling industry and vast experience working with plant builders and recycling operations to be the perfect fit, both professionally and personally, for the Tomra team and work philosophy,” says Carlos Manchado Atienza, regional director Americas for Tomra Sorting Recycling. “Our relationship with Rick dates back many years, to when he worked for Tomra’s plant building partner, Van Dyk Recycling Solutions. He is well familiar with Tomra sorting technology, so he will be able to help our customers select the right equipment to increase product purity and productivity from day one.”

Fenton has more than 20 years of equipment applications and sales experience, working with customers for dealers and plant builders and working for equipment manufacturers. Most recently, he served as sales manager, North America East, for Metso Waste Recycling, where he was tasked with evaluating new applications and expanding into new markets as well as developing new distribution networks. He also was a part of the Van Dyk team for seven years, where he was a point of contact for customers in the Southeast.

“Taking the sales manager position at Tomra is like a homecoming for me,” says Fenton. “Tomra is well respected throughout the recycling industry and known for developing innovative, cutting-edge sorting solutions that help customers meet increasing purity standards, like National Sword,” says Fenton. “I look forward to re-stabilizing many long-term customer contacts and building new relationships with dealers and customers throughout my East Coast territory.”

Fenton will work from an office in Florida.

Tomra Sorting Recycling designs and manufactures sensor-based sorting technologies for the global recycling and waste management industry, having installed more than 5,500 systems in 80 countries. It is part of Norway-based Tomra Systems ASA.