TerraCycle announces new partnerships

TerraCycle announces new partnerships

The company has partnered with PopSockets and The Clorox Co.’s Glad business in January to launch new recycling programs.

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January 21, 2020

Trenton, New Jersey-based TerraCycle has announced it has entered into new partnerships with Boulder, Colorado-based PopSockets and Oakland, California-based The Clorox Co.’s Glad business this January to launch new recycling programs.

With PopSockets, which makes expandable phone grips, mobile tech and lifestyle accessories, TerraCycle is creating a free recycling program for PopSockets products, packaging and cellphone cases, TerraCycle reports in a news release on the partnership. As an added incentive, for every shipment of PopSockets sent to TerraCycle through the PopSockets Recycling Program, collectors earn points that can be used for charity gifts or converted to cash and donated to the nonprofit, school or charitable organization of their choice.

According to a news release from TerraCycle, through the PopSockets Recycling Program, consumers can now send in the following products and packaging to be recycled for free: PopGrips, PopMinis, PopGrip Slide, PopWallet and PopWallet+, PopChains, PopSockets PopMounts, PopSockets packaging, Otter + Pop Phone Cases, PopThirst, PopGrip Lips, PopGrip Mirror and PopGrip AirPods Holder, PopStation and any brand of cellular phone case.

TerraCycle reports that people can sign up for the program on its website and mail in the accepted waste using a prepaid shipping label. Once collected, the waste is broken down, separated by material and the plastics are cleaned and melted into hard plastic that can be remolded to make new recycled products. The PopSockets Recycling Program is open to any interested individual, school, office or community organization.

“Through the free recycling program, PopSockets is offering consumers a powerful, sustainable option to divert waste from landfills,” says TerraCycle CEO and Founder Tom Szaky. “By collecting and recycling items that are typically not recyclable, consumers are given the opportunity to think twice about what is recyclable and what truly is garbage.”

Also, TerraCycle has introduced recyclable food bags are now being integrated into TerraCycle’s Loop pilot program. Through this program, consumers can order products online and then receive and recycle the bags through a reusable steel container and return pouch. The partnership with Glad gives people convenient, in-home recycling for plastic bags, TerraCycle reports in a news release on that partnership. 

“Glad’s purpose is to help consumers outsmart waste,” says Drew Kozlak, brand manager for Glad. “Offering responsible consumer product solutions is just one of the ways we’re committed to sustainability, so we’re really excited to explore this option that lets you easily recycle your food bags.”

The Glad brand’s participation in Loop advances The Clorox Co.’s packaging-related environmental, social and governance goals announced in October 2019 as part of its new IGNITE corporate strategy. As a signatory to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, the company has also pledged to pilot new business models and solutions like Loop that enable consumers to refill and reuse primary packaging.