UK county unveils metals recycling campaign

Staffordshire invites its residents to recycle more metal products in their homes.

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January 28, 2020

The United Kingdom-based county of Staffordshire has launched a new campaign that encourages residents to recycle more metal products found in their homes. According to a news release from the Staffordshire County Council, the “Make Your Metals Matter” campaign encourages residents to recycle all the metal packaging found around their homes, including food and drink cans, foil trays, empty aerosol cans and household aluminum foil. 

The Staffordshire County Council reports that an estimated 400 million cans, foil trays and aerosol cans are used every year in Staffordshire. If all of the metal packaging used in Staffordshire homes was collected for recycling, it would save about 10,787 metric tons of carbon dioxide, the county council reports in a news release.

“People in Staffordshire are already committed to recycling and reducing waste, which is great news,” says Mark Winnington, cabinet member for economic growth at Staffordshire County Council. “We’re excited about this latest campaign and want to encourage people to think about recycling more metal packaging found throughout their home, not just in the kitchen but in the bathroom and bedroom, too. Food and drink cans, foil and empty aerosols are all easily and endlessly recyclable.” 

The Staffordshire County Council reports that the new campaign will include leaflets sent to 60,000 homes along with an online and social media campaign highlighting the benefits of recycling.

Similar MetalMatters campaigns have been launched in more than 100 local authority areas and reached more than 6 million households since 2012, Staffordshire County Council says. 

The Staffordshire campaign is being jointly funded by MetalMatters, an industry partnership comprising the U.K.’s leading producers, users and recyclers of metal packaging and Staffordshire Waste Partnership. The MetalMatters program is managed by the U.K.-based Aluminium Packaging Recycling Organisation (Alupro) on behalf of the funding partners.

Rick Hindley, executive director of project managers Alupro, adds, “It is great to be able to work in partnership with Staffordshire Waste Partnership to promote the recycling of metal packaging. This campaign has delivered significant increases in the amount of metal packaging collected for recycling in other parts of the U.K., so we are aiming to repeat—and hopefully better this—in Staffordshire.”