Smurfit Kappa debuts packaging design challenge

Smurfit Kappa debuts packaging design challenge

The company challenges participants to develop packaging innovations that reduce unrecyclable waste.

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January 10, 2019

Smurfit Kappa, a containerboard producer based in Ireland, launched a Better Planet Packaging Design Challenge for 2019. According to a Smurfit Kappa news release, the company is calling on designers, engineers, inventors and creative thinkers both inside and outside of the company to develop sustainable packaging solutions of the future.

The competition aims to reduce the amount of nonrecyclable packaging waste that is generated every day, which the company reports is one of the biggest challenges facing the packaging industry today. Through the Better Planet Packaging Design Challenge, Smurfit Kappa wants participants to develop an alternative for the plastic stretch wrap that is used around pallets and to develop a fully paper-based parcel with thermal protection for chocolates to use in the e-commerce sales channel.

Applicants can submit an idea to address one or both of the design challenges. The competition is open until March 29. The winner of each design challenge will receive a prize of 8,000 euros and their ideas will be showcased at the Smurfit Kappa Innovation event in May 2019. 

According to a company press release, the challenge is part of Smurfit Kappa’s Better Planet Packaging initiative that started in 2018.

“Packaging design has an essential role to play in reducing the amount of waste generated in day-to-day life, and in delivering a more sustainable future,” says Arco Berkenbosch, vice president of innovation and development at Smurfit Kappa. “Our Better Planet Packaging Design Challenge aims to inspire the world’s design community to work on concrete problems in sustainable packaging design. We are looking forward to seeing the applications and discovering the first winning innovations of the Better Planet Packaging Design Challenge.”

Interested applicants can visit Better Planet Packaging Design Challenge for more information on how to apply.