SC Johnson, Racine, Wisconsin, has announced a partnership with reverse logistics startup Molecoola to sponsor recycling centers in São Paulo, reinforcing the company's commitment to recycling and sustainability.
Consumers can return empty products from any of SC Johnson's brands, including Mr Muscle, Glade and Off!, at any of Molecoola's locations and earn points that can be redeemed using app technology for goods and services. The points can also be used for charitable donations to communities in São Paulo.
"We are excited to partner with Molecoola to help increase recycling rates in Brazil," says Tatiana Ganem, executive director and general manager at SC Johnson Brazil. "As a leading manufacturer of household consumer brands in Brazil, we have a longstanding commitment to protecting the environment."
Molecoola stores collect a broad range of recyclable materials, including aerosol cans, beverage cans, paper, cardboard, chipboard, plastic, electronics and cooking oil. Since first partnering with SC Johnson in November 2018, Molecoola has collected more than 360 tons of recyclable materials.
With more than 25 million tons of recyclable solid waste discarded per year in Brazil, this partnership is designed to help reduce the amount of waste entering landfills by incentivizing people to recycle, according to a SC Johnson news release.
Molecoola is helping to build a circular economy to expand the current recycling level in Brazil of approximately 3 million tons per year through its unique one-stop-drop solution that collects a variety of postconsumer materials. This new recycling chain effectively consolidates recyclables, enables the sale of materials directly to recyclers and is 100 percent traceable via its unique system that works on smartphone devices.
"We are grateful to SC Johnson for their partnership in this important initiative," says Rodrigo Jobim, Molecoola chief executive officer. "With their help, we are educating consumers on the importance of protecting the environment, changing behaviors and creating a circular economy that provides direct benefit to consumers, recyclers and most importantly the environment."