Rubicon Global hires new president

Elaine Richards most recently worked at, where she served as the executive vice president of business operations.

November 29, 2017

Rubicon Global, Atlanta, has announced the appointment of Elaine Richards as its new president, effective Dec. 4, 2017.

Richards most recently worked at, where she served as the executive vice president of business operations. In this position, she was responsible for operationalizing the long-term vision for, focusing on initiatives that support future growth. This included overseeing the integration and onboarding strategies for new company acquisitions, as well as leading the strategy to ensure alignment of’s operational touch points. Richards also led the operations division, including customer support, account management and fulfillment where she was focused on client retention and customer service.

“Elaine is a truly transformative leader. She has challenged the status quo in the automobile and technology industries and now brings her strong leadership skills to Rubicon Global and the waste and recycling industry,” says Morris, Rubicon Global founder, chairman and CEO. “Elaine’s extensive experience in the technology space and unparalleled track record in customer service, retention and growth make her the perfect addition to our executive leadership team as we continue to drive the circular economy to Main Street America.

Morris adds, “The timing of Elaine joining us couldn’t be better, given the many exciting developments at Rubicon. We recently completed one fundraising round and are in the middle of another. SMB [small and midsize business] organic growth has increased 300 percent year-to-date (with reduced acquisition costs) and we expect to have close to 5,000 SMB customers by 2018. We successfully rolled out our smart cities proprietary technology in major cities, with a planned expansion in 2018. Finally, we have transformed our leadership, with the addition and promotion of seasoned leaders to improve our internal functional teams and enhance our customer experience and hauler relationships.” 

Prior to joining, Richards served as the vice president of strategic initiatives, network sales and operations for McClatchy Interactive where she managed local sales across a publisher network of more than 30 daily newspapers and 100 websites nationwide.

“Elaine has a proven record in the digitization of legacy industries,” continues Morris. “Her experience and success at gives her invaluable insight and tools to help Rubicon Global as we work to transform another legacy industry. We are excited to have her join us in fulfilling Rubicon’s mission of providing significant environmental benefits with less trash in landfills, more livable communities from smarter cities, and lower prices and more choices for consumers and small business owners.”

Rubicon is based in Atlanta and has offices in Lexington, Kentucky, and in New York City and San Francisco.