Poland Spring launches Instagram recycling hotline

Poland Spring launches Instagram recycling hotline

The company partnered with The Recycling Partnership to start this recycling education initiative.


Poland Spring, a subsidiary of Stamford, Connecticut-based Nestlé Waters North America, partnered with The Recycling Partnership, Falls Church, Virginia, to address consumer confusion around plastic recycling. The two companies are launching an Instagram recycling hotline to help answer the question, “Can I recycle this?” 

According to a news release from The Recycling Partnership, consumers can post a photo of the item in question on their Instagram feeds or in their stories tagging #NotTrash and @PolandSpringWtr to ask for help. Poland Spring and The Recycling Partnership plan to respond to each of these questions.

“Consumers are at the heart of everything we do and that means we are constantly listening to them to understand their needs and preferences,” says Yumiko Clevenger-Lee, vice president and chief marketing officer of Nestlé Waters North America. “What we’re hearing is that consumers are concerned and confused about plastic bottles. So, we’re working on innovations like our recently launched and nationally available Poland Spring Origin in a 100 percent recycled plastic bottle. And we’re taking it a step further by working with organizations like The Recycling Partnership to help remove some of the confusion about recycling.”

According to a news release from Poland Spring, the company is donating $150,000 to The Recycling Partnership to help improve curbside access to recycling.

Along with the Instagram initiative, every time listeners of Z100’s nationally syndicated “Elvis Duran and the Morning Show” post a question relating to what can be recycled and tag #NotTrash and @PolandSpringWtr from Aug. 12-23, Nestlé Waters North America will donate an additional dollar per post to The Recycling Partnership up to $25,000. The promotion will air across the radio show's network of 75 affiliate stations nationwide.       

“We are thrilled Poland Spring is joining The Recycling Partnership, and we're excited about our collaboration on the #NotTrash campaign,” says Keefe Harrison, CEO of The Recycling Partnership. “Consumers play a critical role in reducing waste and improving markets for recyclable materials by recycling properly. Debunking common recycling myths empowers residents to do their part to recycle better, which improves their local recycling programs, helps create a healthier U.S. recycling system and is good for the planet.”