The McLean, Virginia-based Paper and Packaging Board (P+PB) says survey data collected for its 2018 Campaign Impact Report shows that 83 percent of consumers surveyed responded they view recycling paper of all kinds as still worthwhile. The P+PB says this viewpoint predominates despite “a constant stream of negative press questioning recycling’s effectiveness.”
The P+PB Impact Report also indicates the paper and packaging industry is viewed more favorably than other materials industries, including plastics, and 62 percent of those surveyed saying paper’s benefits outweigh the risks when considering paperboard packaging and the environment.
“What these numbers and the data in the full report suggests is that when consumers are aware of the benefits of choosing paper and paper packaging, these materials remain valued choices,” says Mary Anne Hansan, president of the Paper and Packaging Board.
The support for the benefits of recycling process comes at a time when the process in some cities has been disrupted by global trade issues and declining prices. Based on a separate survey about packaging, P+PB reports the following responses:
- 68 percent of consumers said they were most likely to buy something in a paper or cardboard package if given the choice between paper or plastic;
- 71 percent of consumers said they were more likely to buy brands that package their products in paper or cardboard, than in other materials; and
- 63 percent of consumers said that paper and cardboard packaging makes a product seem premium or of high quality.
One factor contributing to preference for paper-based packaging is the design, says P+PB. Some 83 percent of respondents said paper and cardboard packaging can be innovative, and roughly 70 percent of them said this type of packaging allows for creative packaging designs and can seem more artisanal or hand-crafted.
The Paper and Packaging Board creates promotions designed to help slow the decline in paper use and expand demand for paper-based packaging products. More than 40 manufacturers and importers of these products collectively fund the board’s efforts.