The McLean, Virginia-based Paper and Packaging Board says its new documentary film casts a positive light on environmental stewardship practices, including the use of recovered fiber, adopted by the North American paper and board industry.
The association describes the new documentary “Paper Makers” as “a story of grit, passion and dedication” that “gives an inside look at the United States paper and packaging industry’s decades-long legacy of environmental stewardship.”
“For generations, our mill workers and foresters have protected the natural resources they’re charged with,” says Mary Anne Hansan, president of the Paper and Packaging Board. “The paper and packaging industry’s environmental practices are inherently designed to protect and cultivate this vital circular system. Telling that story through the eyes of industry workers — folks who are truly the vanguards of environmental stewardship — is really important for people to understand.”
The film has been designed to reach packaging designers, environmental engineers and business leaders with a message of how paper can help them “design the sustainable solutions of tomorrow and show consumers why paper can be a sustainable choice for the planet,” says the board.
On the recycling front, the movie denotes that “fibers are reused multiple times and recycled to make new products” and that “paper is one of the most recycled materials on the planet, at a rate of 66.2 percent per year,” says the Paper and Packaging Board.
The film’s makers also portray the paper and packaging industry as planting trees to create roughly twice as much wood as it harvests every year.
The Paper and Packaging Board says the movie helps portray paper as “at the forefront of environmentally friendly innovation,” and that the paper and board industry stands ready to work “with top brands and corporations across personal care, food and beverage and fashion, making the switch to paper packaging as part of their sustainable business strategies.”
The movie can be viewed, starting Sept. 9, on this web page.