Atlanta Falcons and Novelis launch recycling campaign

Recycle for Good challenges fans to recycle 3 million UBCs to fund Habitat for Humanity home.


The Atlanta Falcons and Atlanta-based Novelis have launched Recycle for Good, a campaign challenging Falcons fans to recycle 3 million aluminum cans throughout the 2016 football season.

Novelis, the official recycling partner of the Atlanta Falcons, will recycle the collected cans locally at its Greensboro, Georgia, recycling facility, converting the value of the aluminum into funds for Atlanta Habitat for Humanity to build a home in Atlanta's historic Westside community.

"Aluminum cans are the most valuable material in the recycling bin," says Sil Colalancia, director, recycling, Novelis North America. "When fans put cans in the trash, they are actually throwing away money. Through Recycle for Good, we are educating fans about the true value of recycling, both for the environment and for the community."

The campaign joins local partners including Novelis, the Atlanta Falcons, Mercedes-Benz Stadium, Atlanta Habitat for Humanity, The Arthur M. Blank Family Foundation and the Georgia Dome to increase recycling habits in Atlanta.

Starting at the first Falcons home game on Sept. 11, Novelis will host a drop-off location on the West Plaza by the Georgia Dome for fans to contribute their used beverage cans throughout the season. Novelis also will provide recycling bags in the tailgate areas around the Georgia Dome and will sponsor a sorting program inside the Dome to ensure as many aluminum cans as possible are recycled during all 2016 home games.

"The Atlanta Falcons are committed to being the greenest team in the NFL, and our fans are known to rise up in the face of a challenge," says Rich McKay, president and CEO of the Atlanta Falcons. "Recycle for Good gives the Falcons organization the opportunity to engage our fans and reinforce our commitment to sustainability and community."

Can collection centers also will be set up at Atlanta Habitat for Humanity headquarters and at a soon to be determined Westside location for fans to contribute their cans during away games and any time throughout the season.

"Recycling enables everyone to do their part to make a big difference," says Scott Jenkins, general manager, Mercedes-Benz Stadium. "We're working to make Mercedes-Benz Stadium the first professional sports stadium to achieve LEED (Leadership in Energy and Environmental Design) Platinum certification, and the Recycle for Good program reinforces our sustainability efforts by encouraging good recycling habits."

The value of 3 million recycled aluminum cans is enough to fund the entire construction of the Atlanta Habitat for Humanity home. In the state of Georgia, more than $70 million worth of aluminum goes to landfill each year, Novelis says.

"Recycle for Good helps further our mission to build affordable, green, quality homes for working families in Atlanta," says Lisa Gordon, president and CEO, Atlanta Habitat for Humanity. "The Westside is an important, historic community for Atlanta, and being able build a home for a working family there only further contributes to the revival that's already underway."