Newell Recycling Equipment to distribute CEG equipment

CEG manufactures a line of balers and shear balers for the scrap metal recycling market.

October 25, 2016

Scott Newell, CEO of Newell Recycling Equipment LLC (NRE), El Paso, Texas, and Gualtiero Rudella, CEO of CEG Srl, have announced that NRE is now the exclusive American representative and distributor for CEG’s extensive line of balers and shear balers for the scrap metal recycling market.

CEG is based in Daverio, Italy, and manufacturers the Taurus range of shears and balers.

Newell says it is pleased with the new arrangement because both companies have similar histories, having both begun manufacturing scrap processing equipment in the early 1960s and having strong reputations. Newell built and sold shredding plants, while CEG´s focus was on shears and balers. Both companies have sold their scrap processing machinery worldwide.

According to NRE, it has manufactured or licensed approximately two-thirds of the 850 full-sized shredders in the world and almost all the world’s shredders have design features based on the original Newell designs.

During the same period, CEG has manufactured and sold more than 700 shears and balers internationally, including more than 40 machines for the U.S. market that were manufactured under license. The best-known brand of the CEG shears and balers is the Taurus range.

The Newell family, beginning with Alton Newell Sr., who was an auto wrecking yard operator, has been operating scrap processing plants since 1939. Newell Sr. invented and began using what is believed to be the first truly mobile baler for automobiles. Around 1960, he invented and patented a shredder that was widely used in Newell Recycling Co. plants, the equipment supplier says.

Newell says it is proud of the fact that nearly 40 percent of all ferrous scrap in the U.S. is processed by shredding and that the American Associations of Mechanical Engineers named the Newell Shredder a National Engineering Landmark.

However, Scott Newell says, “It did come to my attention that although this is very impressive, the continuation of this thought is that 60 percent of the ferrous scrap is processed in alternative equipment.”

This leads to great potential for the new Newell/CEG relationship, NRE says.

The partnership with CEG allows NRE to be able to serve all scrap processors, not just the shredding industry.

Scott Newell III, president of NRE, got to know the management and staff of CEG over time when working on related projects. His time with CEG has convinced him of the superior design and advanced features of Taurus shears and balers, NRE says, and the distributorship is seen as a natural and desirable extension of that friendship. 

“We are very happy and excited about this cooperation with business friends and look forward to being able to service the complete industry with high quality machines and service,” Scott Newell III says.