Nestle to add How2Recycle Label

Label will help company tell consumers how to recycle its packaging.

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October 27, 2015
Recycling Today Staff

Nestle is the newest member of the How2Recycle Label program. Selected Nestle USA and Purina brands will use the How2Recycle label to help communicate to the public how to recycle their packaging.

The How2Recycle label is a project of Charlottesville, Virginia-based GreenBlue's Sustainable Packaging Coalition (SPC), developed to provide clear and concise on-package recyclability information and to keep recoverable materials out of landfills. The brands join more than 40 How2Recycle member companies using the label on packaging.

"Nestle's adoption of the How2Recycle Label substantiates our commitment to contribute to initiatives to recover used packaging and increase the use of recycled materials where there is an environmental benefit to improve the environmental footprint of our products," says David Strauss, head of packaging, Nestle USA.  

"The How2Recycle labels are the next step in our partnership with consumers and communities to help give our packaging materials a second, recycled life where possible," says Diane Herndon, manager, sustainability, NestlePurina PetCare Co.

The companies say they plan to phase-in the How2Recycle label on many of their products in the upcoming months.

"We are very excited to welcome Nestle to the How2Recycle Label Program," says Project Manager Danielle Peacock. "We look forward to helping their customers understand how to recycle their many products."