Posted by Adam Redling
McDonald’s announced its goal of improving its packaging and helping significantly reduce waste to positively impact the communities the company serves around the world, the company says in a Jan. 16 release.
By 2025, 100 percent of McDonald’s guest packaging will come from renewable, recycled or certified sources with a preference for Forest Stewardship Council certification. Also by 2025, the company has set a goal to recycle guest packaging in 100 percent of McDonald’s restaurants. McDonald’s understands that recycling infrastructure, regulations and consumer behaviors vary city to city and country to country around the world, but it plans to be part of the solution and help influence change.
This expands upon McDonald’s existing goal that by 2020, 100 percent of fiber-based packaging will come from recycled or certified sources where no deforestation occurs.
“As the world’s largest restaurant company, we have a responsibility to use our scale for good to make changes that will have a meaningful impact across the globe,” Francesca DeBiase, McDonald’s chief supply chain and sustainability officer, says. “Our customers have told us that packaging waste is the top environmental issue they would like us to address. Our ambition is to make changes our customers want and to use less packaging, sourced responsibly and designed to be taken care of after use, working at and beyond our restaurants to increase recycling and help create cleaner communities.”
To reach these goals, McDonald’s will work with leading industry experts, local governments and environmental associations to improve packaging and recycling practices. Together, they will work to drive smarter packaging designs, implement new recycling programs, establish new measurement programs and educate restaurant crew and customers.
“Nearly three decades ago, McDonald’s and EDF teamed up to tackle solid waste and accelerate innovation in packaging," Tom Murray, vice president of EDF+Business at Environmental Defense Fund notes. "Along the way, we pioneered a new partnership model for companies and nonprofit organizations. Today, McDonald’s continues to raise the sustainability bar by setting ambitious goals and collaborating with partners across the value chain for maximum impact."
“McDonald’s global preference for Forest Stewardship Council-certified materials demonstrates their far-reaching commitment to source packaging that benefits people and forests around the world,” Kim Carstensen, director general of the Forest Stewardship Council, says. “The partnership between McDonald’s and FSC—the world’s most trusted certification of forests and forest products—also creates a uniquely powerful opportunity for McDonald’s to engage customers about simple ways to protect forests,” he added.
"Smarter waste management begins with improved sourcing, increased value chain collaboration and better communication with customers," Sheila Bonini, senior vice president, Private Sector Engagement, World Wildlife Fund, says. "Today’s announcement demonstrates McDonald’s strong leadership in developing packaging and recycling solutions at a scale that can extend the life of our natural resources and push its industry toward more sustainable practices.”
McDonald’s first began its focus on sustainable packaging nearly 25 years ago with the establishment of its partnership with EDF. The initiative eliminated more than 300 million pounds of packaging, recycled 1 million tons of corrugated boxes and reduced waste by 30 percent in the decade following the partnership. In 2014, the company joined WWF’s Global Forest & Trade Network program and set its fiber sourcing targets, including FSC preference for packaging made from wood fiber.
Currently, 50 percent of McDonald’s customer packaging comes from renewable, recycled or certified sources, and 64 percent of fiber-based packaging comes from certified or recycled sources. Also, an estimated 10 percent of McDonald’s restaurants globally are recycling customer packaging.
“We look forward to doing more and continuing to raise the bar on what it means to be a responsible company committed to people and the planet,” DeBiase says.
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