Denver-based Starlight Software Solutions, a software solutions firm serving the waste management and recycling industry, has appointed Jeanette McMurtry as chief marketing officer.
McMurtry joins Starlight Software Solutions as the company says it poises for rapid growth owing to the completion of its cloud-based system designed to serve the hauling and recycling sectors. This includes roll-off dumpsters to the commercial, residential, portable toilet and municipal reporting.
Starlight says it offers a robust suite of software as a service (SaaS) solutions that accelerate efficiency across dispatch, inventory, route management, customer and contractor change orders, driver productivity and more.
“Jeanette brings a new level of marketing expertise to Starlight, helping us strengthen our brand as well as our lead generation and sales processes,” says Bill Bradley, CEO and founder of Starlight Software. “Her ability to create and drive winning marketing strategies and campaigns has quickly boosted our pipeline and set us up to exceed our growth goals for 2022 and 2023.”
McMurtry’s background includes marketing strategy, campaigns and execution. She has worked for SaaS companies, Fortune 500 brands such as Sony, Xerox, American Express and more. Starlight says she has helped companies double sales revenue in short order and increase lead generation and account value.
The company says her success is rooted in her approach to psychology-based marketing, which is the focus of her prior public speaking career, 15-year monthly marketing column and three international books published for Wiley and McGraw-Hill. She is the author of Marketing for Dummies fifth edition, released in 2017, and the sixth edition, which will release in the fall.
“One of the most fulfilling aspects of my career is working with highly talented, innovative teams to bring new and needed products to market," McMurtry says. “I am honored to be part of Starlight Software Solutions and help accelerate growth for one of the most robust products in waste management that is a true game-changer for the entire industry."