Coastal Wire Co. appoints new CEO

Jason Hendrix steps up as the manufacturer’s president and CEO.

Coastal Wire Co.
Jason Hendrix

Coastal Wire Co., Georgetown, South Carolina, has announced that Jason Hendrix is its new president and CEO. Hendrix, formerly Coastal Wire’s president and chief financial officer (CFO), has been tagged as the new CEO by the board of directors and owner Janice Coward. He most recently held the title of president and CFO since October 2019. He has been employed with Coastal Wire as the CFO since 2004 and has been a contributor to the company’s growth over the last several years.

“It is always wonderful to be able to promote from within confidently. We are excited to see Jason Hendrix take the helm of Coastal Wire now as the CEO. He has already demonstrated his exemplary leadership and strategic thinking skills. We believe he is exactly the leader the business needs moving forwards,” says Holly Cervini, board chair at Coastal Wire Co.

“I am honored that the ownership of Coastal Wire has put their trust and confidence in me to lead the company through its next phase of growth,” Hendrix adds. “Since joining Coastal Wire in 2004, it has been my pleasure to serve in various roles within the company all of which have prepared me to take on this leadership role. At its core, however, Coastal Wire is about the incredible employees who run the company, the wonderful customers we have an honor to serve and the vendors who support us day-in and day-out. My goal is to continue to nurture these strong relationships with employees, customers and vendors alike while taking Coastal to new levels of performance.”

Coastal Wire was founded in 1978 by Michael Coward. His wife, Janice, owns the business today along with their kids Holly Cervini and Juliet Wendel. The company manufactures and distributes baling wire for the recycling industry in South Carolina and recently launched a two-ram wire strapper named the MDC 24/7 in Michael Coward’s honor using his three initials in the name of the wire strapper.