New recyclable packaging features How2Recycle Label

Dow, GreenBlue’s Sustainable Packaging Coalition and Accredo Packaging join forces to create recyclable dishwasher pods packaging for Seventh Generation.

December 3, 2015

Midland, Michigan-based Dow Chemical Co.’s Packaging and Specialty Plastics business has collaborated with the Sustainable Packaging Coalition (SPC) and Accredo Packaging, Sugar Land, Texas, to produce Seventh Generation’s first recyclable dishwasher pods packaging. The new packaging features SPC’s How2Recycle Label, which is a project of Charlottesville, Virginia-based GreenBlue’s SPC that was developed to provide clear and concise on-package recyclability information and to keep recoverable materials out of landfills. The brand joins more than 40 How2Recycle member companies using the label on packaging.

Dow says it developed the resins for the recyclable polyethylene (PE) stand-up pouch to help ensure the package’s stiffness, toughness and sealability. Accredo Packaging converts these materials into pouches.

“Our goal was to produce a recyclable package for our dishwasher pods, without sacrificing performance or aesthetics,” says Derrick Lawrence, director of packaging development, Seventh Generation, based in Burlington, Vermont. “Our customers were asking for a more recyclable option, and our collaboration with the Sustainable Packaging Coalition, Dow and Accredo Packaging turned that demand into a reality.”

Seventh Generation’s new dishwasher pods packaging carries the How2Recycle “Store Drop-Off” label, which encourages consumers to take flexible plastic bags, films and wraps to local grocery or retail stores for recycling. The pouches can be recycled at more than 18,000 store drop-off locations throughout North America.

As a founding member of the SPC, Dow says it focuses on collaborating throughout the value chain to create more sustainable packaging and improve consumer knowledge and adoption of recycling streams.

“We are excited about our work with the SPC on the How2Recycle Label program because it enables us to communicate and educate the consumer about the pouches’ recyclability. This kind of collaboration is important to achieve the environmental vision for packaging that we all share,” says Greg Jozwiak, North America commercial vice president for Dow Packaging and Specialty Plastics.

Rex Varn, executive vice president of Accredo Packaging Inc., says, “Accredo Packaging’s new innovative 100-percent-recyclable stand-up pouch offers CPG [consumer packaged goods] brand-owners a more sustainable proposition of recyclability.”

Seventh Generation is a leading brand of household and personal care products that help protect human health and the environment. Established in 1988, the company says it remains an independent, privately held company distributing products to natural food stores, supermarkets, mass merchants and online.

LEED Silver certified Accredo Packaging Inc. is a fully integrated converting company producing flexible packaging with an emphasis on sustainability, primarily targeting the consumer packaged goods markets in North America. A Certified Minority Business Enterprise, Accredo uses electricity generated via wind power. The company says it attributes its growing success to investment in leading-edge technologies, including state-of-the-art extrusion, bag making and printing processes in terms of reduced environmental impact, high quality and world-class productivity.