Ellen MacArthur Foundation partners with NineSigma for plastic packaging challenge

Ellen MacArthur Foundation partners with NineSigma for plastic packaging challenge

The Circular Materials Challenge will award $1 million in grants to five winners to develop recyclable packaging materials.

The Ellen MacArthur Foundation, Cowes, Isle of Wight, U.K., in partnership with global innovation firm NineSigma, Cleveland, has announced the launch of the Circular Materials Challenge to make all plastic packaging recyclable.

Solution providers are competing for up to $1 million in grants to be shared equally by up to five winners. Winners of the challenge also have access to The New Plastics Economy Innovation Accelerator, a 12-month program offering exclusive connections with industry experts, commercial guidance, feedback on user and scalability requirements, advice on performance expectations and entry to innovation labs for testing and development.

The Circular Materials Challenge is part of the Ellen MacArthur Foundation's $2 million New Plastics Economy Innovation Prize, launched in collaboration with The Prince of Wales's International Sustainability Unit, to help build a circular economy for plastics by developing new materials, redesigning packaging and eliminating waste. The prize is funded by Wendy Schmidt, lead philanthropic partner of the Ellen MacArthur Foundation's New Plastics Economy initiative. The challenge has been scoped in close coordination with the initiative's more than 40 participants, including Core Partners Amcor, The Coca-Cola Co., Danone, MARS, Novamont, PepsiCo., Unilever and Veolia.

"If we want to effect broad systems change, we need to rethink the way we make plastic items," says Dame Ellen MacArthur, founder of the Ellen MacArthur Foundation. "That's why we are calling for scientific and technical experts from around the globe to help us keep these materials in the economy and out of the ocean."

About 13 percent of today's packaging is made of layers of different materials fused together. This multilayer construction meets important needs such as keeping food fresh but also makes the packaging hard to recycle. The challenge, therefore, invites innovators to find alternative materials that can be recycled or composted.

The judging panel for the challenge consists of senior executives from major businesses, widely recognized scientists, designers and academics. Solutions will be assessed against a broad range of criteria carefully crafted in collaboration with the challenge partners and participants of the New Plastics Economy initiative.
"The collective expertise, technologies and support of our business and innovation community is critical to forging this kind of change," says NineSigma, CEO Andy Zynga. "We are thrilled to help the Ellen MacArthur Foundation reach experts that can contribute upstream solutions that will redefine the future of plastics in support of a circular economy."

Responses to the Circular Materials Challenge are due by Oct. 20, 2017, at 5 p.m EDT.  Solution providers can submit proposals through NineSigma's Open Innovation community NineSights.com. For more information and updates on the challenge, click here.