Detroit Lions continue sustainability initiative with Repreve

Lions encourage fans to recycle plastic bottles.

Greensboro, North Carolina- based Unifi Inc. has announced that its Repreve brand is the official sustainability partner of the Detroit Lions for a second consecutive year. Repreve transforms recycled plastic bottles into fiber used to make fabric found in Ford, Haggar, Polartec, Quiksilver and Volcom products.

In the Aug. 8, 2015, Lions preseason scrimmage Matthew Stafford and other Lions quarterbacks will wear Repreve green jerseys made from recycled plastic bottles. The company will be on-site to give fans in attendance the chance to win Repreve-based prizes and tickets to the Oct. 25, 2015, Repreve sponsored game.

“We are very excited to have Repreve back for another year of a great sustainable partnership,” says Detroit Lions Team President Tom Lewand. “Last year, Lions fans recycled nearly 60,000 plastic bottles at Ford Field. We look forward to the continuation of this aggressive recycling effort and showcasing Repreve-based products created from recycled plastic bottles to our fans.”

During the Oct. 25 game against the Minnesota Vikings, Repreve will host a “Make the Smart Throw” challenge during halftime where one lucky fan will get the chance to win up to $50,000 for completing a series of difficult throws on the field.

“This continued partnership with the Lions provides us a unique platform to educate fans on the importance of recycling and sustainability,” says Roger Berrier, president and chief operating officer of Unifi. “Compared to other countries, the United States recycles significantly fewer plastic materials, with less than 32 percent being recycled. Together with the Lions, we can show fans that through the simple act of recycling, they can play a role in transforming plastic bottles into great consumer products.”

To further educate consumers on the products that can be made from recycled bottles, Repreve will launch a national recycling tour later this year. The tour will make stops across the United States, including Ford Field, giving consumers a chance to recycle their plastic bottles in exchange for Repreve-based products, Unifi says.