Curbside Value Partnership changes name

Nonprofit becomes The Recycling Partnership to reflect its expanding role in the industry.

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The Curbside Value Partnership (CVP), a national recycling nonprofit formed in 2003, has changed its name to The Recycling Partnership. According to the organization, the change reflects its expanding role within the industry and reduces confusion between the organization and its grant and technical assistance project, The Recycling Partnership. 

Megan Daum, chairman of The Recycling Partnership board of directors and vice president of sustainability at the Can Manufacturer’s Institute, says, “CVP has worked hard for more than a decade to build trust with communities across the country. The board of directors is very proud of our organization’s longstanding commitment to measurably improving recycling rates. The addition of The Recycling Partnership to CVP last July was a natural fit to our evolving approach; this name change further echoes our organizational growth and systems-based approach developed over the past 12 months.”

Over the past year, CVP says it has more than doubled its member organizations and budget while refining its approach of identifying industrywide barriers to recycling success and designing educational and technical resources to overcome those barriers.

In addition to the name change, The Recycling Partnership also has announced its next round of partner communities, including Cleveland; Charlotte, North Carolina; and Blacksburg, Virginia.  

"It's incredibly rewarding to see our model successfully growing to reach six current community partners with more announcements coming later this year,” says Recycling Partnership Executive Director Keefe Harrison. "More than ever, our industry needs support developing not just more supply but more high-quality supply. Our excellent community partners are to be commended for their efforts."

Efforts in the coming months will revolve around community outreach materials and best management practice assistance, The Recycling Partnership says.

Cleveland will release educational resources that raise awareness of the convenience and ease of recycling at home. The city’s goal is to increase its recycling participation rate while focusing on how simple it is to make sure the right materials are recycled the right way. 

The Charlotte and Blacksburg programs will raise awareness and excitement around recycling roll carts. The town of Blacksburg is delivering carts to all serviced households at the end of June and at the beginning of July, while the city of Charlotte is providing roll carts to the remaining serviced households that are still using bins. After the roll out is complete in July, the entire city of Charlotte will have access to recycling via carts. 

Both Charlotte and Blacksburg are using The Recycling Partnership's comprehensive Community Access = Recycling Tonnage (CART) resource module developed to support the switch from bins to carts. 

“Recycling education and operations are critical sides of the same coin,” says Recycling Partnership Technical Assistance Lead Cody Marshall. “The Recycling Partnership recognizes that by building on operational lessons learned and best practices and designing educational resources around trends then adopting them for individual communities, we can work effectively across the U.S., both within our grant program and outside of it, to drive increased quality material recovery.”