Corona, Mexico, has announced it will pilot plastic-free six-pack rings in select markets as part of the brand’s commitment to design eco-friendly packaging.
To help protect oceans and beaches from marine plastic pollution, Corona has adopted Parley for the Ocean’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material.
According to a press release, Corona sees an opportunity to help redesign a common source of marine plastic pollution: six-pack rings.
The plastic-free rings being tested are made from plant-based biodegradable fibers with a mix of byproduct waste and compostable materials. If left in the environment, the rings break down into organic material that is not harmful to wildlife, according to the release.
Standard six-pack rings are made of polyethylene, which break down into smaller pieces of plastic if not recycled. Most plastic rings are recyclable, but the majority of all plastic hasn't been recycled, the release states.
The plastic-free rings will be piloted in Tulum, Mexico at the beginning of the year with plans to test in the United Kingdom next year.
Since Corona partnered with Parley in 2017, they have conducted more than 300 ocean clean-ups in more than 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa and Australia, with 7,000 volunteers collecting more than 3 million pounds of plastic waste in 200 locations.
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating,” says Evan Ellman, Corona Better World director. “We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”