The city of Newark, New Jersey, was recently awarded a $140,000 recycling grant from The Coca-Cola Foundation, Atlanta, to pilot a new recycling education campaign this fall with the help of The Recycling Parntership, Falls Church, Virginia.
The recycling education campaign is being rolled out with education on bus shelter signs, digital advertising, in-home postcards that show what can and can’t be recycled, and an update of recycling information to the City’s Recycling website, The Recycling Partnership reports in a news release. The pilot will run through the fall season and is modeled after The Recycling Partnership’s proven education approach used in cities across the country, will help give Newark residents a better understanding of when to recycle what products and will support the City’s goal of residents recycling more, better.
“Our city’s residents want to learn how we can do better together as a community at recycling,” says Newark Mayor Ras J. Baraka. “With the help of The Recycling Partnership and The Coca-Cola Foundation, we will be able to better inform Newark’s residents about what they can recycle on what day and how they can make a difference for our community and the planet.”
Newark is one of seven cities receiving a recycling grant through The Coca-Cola Foundation as part of The Foundation’s interests in improving capture of recyclables and helping make communities more sustainable, The Recycling Partnership reports. The recycling grants support innovative pilots that will help address some of the barriers to consumer recycling in the United States, including not knowing how, what and when it can be recycled.
“The Coca-Cola Foundation places a priority on helping communities become more sustainable by supporting innovative recycling solutions at a local level,” says Helen Smith Price, president of The Coca-Cola Foundation. “By sharing information with our Newark neighbors and friends on when, what and where to recycle, we hope to drive increased recycling participation and reduce contamination.”
As part of The Coca-Cola Foundation grant, Newark is teaming-up with The Recycling Partnership to get residents to participate in recycling by educating them about what can and cannot be placed out for recycling and on what day, according to a news release from The Recycling Partnership. Postcards with this information will be mailed to residents in Department of Public Works Zone A, which represents about 50,000 Newark households.
“The Recycling Partnership is working closely with the City of Newark to have a long-term impact by showing residents that recycling is as easy as throwing things away,” says Chris Coady, director of community programs at The Recycling Partnership. “When we waste less and recycle more, we save money and live and work in healthier communities.”
Expanding recycling education aligns with Mayor Baraka’s Newark sustainability goals, which aim to advance a multipronged agenda aimed at making Newark a healthier and greener city.