canada plastics pact
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15 new partners join Canada Plastics Pact

Collaboration platform now represents entire plastics value chain.


The Canada Plastics Pact (CPP) has announced it is welcoming 15 new partners to the cross-value chain collaboration platform, including consumer goods organizations, municipal governments, recyclers, waste management companies and nonprofits.

“With these new partners, the organizations representing the entire value chain are contributing to the collaborative action under the CPP that will result in addressing plastic packaging waste,” says CPP Managing Director George Roter. “These partners bring a range of expertise … that will allow for the building of a truly circular economy for plastics packaging.”

Since the CPP launched in January to tackle plastic packaging waste and pollution, the organization has doubled in size to include 81 industry, nongovernmental and public sector organizations who, according to a news release, account for over a third of the plastics packaging in the market.

The newest partners include:

  • Knowledge Partners Nova Chemicals, based in Calgary, Alberta, and Enerkem, based in Montreal. Knowledge Partners are organizations that join the CPP to provide professional, technical and commercial systems knowledge.
  • Signatory Partners Erthos, Mississauga, Ontario; FGF Brands, North York, Ontario; GFL Environmental Inc., Toronto; Kwik Lok, Yakima, Washington; Nature’s Touch, Saint-Laurent, Quebec; Primo Water North America, Mississauga; and Reckitt Benckiser Canada, Mississauga.
  • Implementation Partners Circular Economy Leadership Canada, Winnipeg, Manitoba; Circular Materials, Toronto; the city of Toronto; CSA Group, Toronto; the government of British Columbia; and Pollution Probe, Toronto.

The announcement of the new partners follows the October release of the CPP’s shared action plan, “Roadmap to 2025: A shared action plan to build a circular economy for plastics packaging,” which, according to the organization, represents cross-value chain collaboration toward a circular economy for plastics packaging in Canada to drive tangible change by 2025.

The “Roadmap” establishes three strategic priorities:

  1. Reduce, reuse, collect – Eliminate unnecessary and hard-to-recycle plastics. Drive innovation for reuse and refill models. Innovate to prevent waste from being created in the first place. Improve collection and recycling systems.
  2. Optimize the recycling system – Develop packaging design standards to improve recyclability. Make investments in new infrastructure. Address supply and demand issues to incorporate recycled resins. Ensure government policy is in place and well-designed.
  3. Use data to improve the whole system – Create standard definitions and measurement practices. Drive investment in better real-time data and monitoring.

According to the CPP, innovation in technology and business models that will be generated through achieving a circular economy for plastics packaging will capture economic value, deliver jobs and position Canadian businesses competitively.

“The partners joining the CPP today are showing that they want to be leaders in creating a circular economy for plastics,” Roter says. “They are contributing their unique voices and perspectives to shared actions and solutions.”