Tomra opens test center in China

Norwegian officials and Tomra executives at the official commemoration and opening of the company's new Xiamen, China, test center.

Tomra Sorting Recycling has officially opened a test center in Xiamen, China, its first test center in China. The company officially opened the test center in December, 2013.

In a ceremony commemorating the official opening, Ida Skard, director general of the Norwegian Ministry of Trade and Industry; and Espen Rikter-Svendsen, consul general of the Royal Norwegian Consulate General, Guangzhou, China, inspected the facility.

"Our new test center in Xiamen gives us the capability to show our world-class sorting technology to a variety of potential customers in China," says Jacob Rognhaug, country manager of Tomra Sorting Recycling China. “Here, they can see firsthand how our machines and technologies can be flexibly adjusted, through a wide range of settings, to test their samples with multiple potential solutions until they find the optimal solution. In this way, customers learn directly, in a hands-on way, about the ability of our machines to adapt to a variety of operating environments."

The test center directly supports the complete sales process, including the testing of sample materials provided by customers. For each sample, Tomra Sorting Recycling will issue a test report, including the constituents of the sample, details of the test process, the test result and recommended solutions.

"Tomra Sorting Recycling is absolutely committed to the China market and finding the solution that is right for the individual company. We're not just selling machines. We are a solutions company, meeting the challenges of hundreds of potential customers, all of whom have very different needs and priorities,” adds Rognhaug. “Our new test center is going to be absolutely central to that process. We recommend that our clients share with us their specific requirements and priorities and then attend the center in Xiamen for system testing. We can jointly discuss and analyze the solutions, in order to maximize the efficiency and productivity of the sorting process, and to enhance the value of the sorted fractions."