TerraCycle among recycling award winners

TerraCycle, Trenton, New Jersey, was one of three small businesses to win quarterly $5,000 “People & Planet Awards” from Green America. The awards have been designed to “recognize innovative U.S. small businesses that integrate environmental and social considerations into their strategies and operations.”

The three winners were selected by the public during a month-long online voting period. “Recycling is central to the notion of more sustainable living, and the three companies we are recognizing today are innovators in this important field,” says Alisa Gravitz, president of Green America. “All of the companies are finding new ways to expand the definition of recycling to include materials that are often ignored in conventional recycling programs. Our goal with the People & Planet Award is to recognize and highlight the people who are out there pushing the boundaries to make this a greener planet.”

The three winning companies are:

• TerraCycle, who says its mission is to “eliminate the idea of waste.” It runs free consumer recycling programs, called Brigades, for waste streams that are typically considered non-recyclable. From drink pouches, toothbrushes and makeup containers to coffee capsules and even cigarette butts, its recycling programs are designed to give new life to discarded materials that otherwise would go to landfill. TerraCycle’s cigarette butt recycling initiative was featured in the September 2014 edition of Recycling Today.
• RocknSocks, San Rafael, California, which bills itself as the first and only U.S.-made sock company to use pre-consumer regenerated cotton blend yarns exclusively in the manufacture of its sock line. Cotton scraps are sorted by color, ground up and spun into yarns allowing the company to avoid using dyes in its cotton blend yarns. The company’s “sock creature” line “will be a non-profit giving away creatures and/or profits to children and families in need,” says the company.
• Mr. Ellie Pooh, Millersburg, Pennsylvania, which describes itself as an Earth-friendly company that sells and produces 100-percent recycled paper products made of 50 percent fiber from elephant dung and 50 percent post-consumer paper. In Sri Lanka, elephants are being killed as they compete with farmers for land. Mr. Ellie Pooh says putting sustainable fair trade jobs in areas of human vs. elephant conflict can create an environment where elephants are thought of as assets instead of threats.

“TerraCycle is thrilled to win the Green America People & Planet Green Business Award,” says Tom Szaky, CEO of TerraCycle. “The prize money will be utilized to help expand our free recycling fundraisers for schools and communities around the country.”

Washington, D.C.-based Green America was founded in 1982 to provide economic strategies, organizing power and tools for businesses and individuals attempting to solve social and environmental problems.
 

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