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Novelis Introduces Evercan to Beverage Market

Nonferrous, International Recycling News

Aluminum company will target the beverage can market with high recycled-content aluminum product.

Recycling Today Staff May 7, 2013

The Atlanta-based aluminum rolling and recycling firm Novelis has announced the commercial availability of what the company says is the aluminum industry's first independently certified, high-recycled content aluminum designed specifically for the beverage can market. Novelis’ evercan is made with a minimum of 90 percent recycled aluminum.

"We are excited to be able to deliver yet another tangible result of our commitment to sustainable aluminum product innovation," says Phil Martens, Novelis’ president and CEO. "Our Novelis evercan high-recycled content beverage can body sheet, backed by the industry's first independent certification program, represents tremendous progress in sustainable consumer products packaging. As the world's leading supplier of aluminum beverage can sheet, this is an important step toward delivering on our ultimate vision of an aluminum can with up to 100 percent recycled content."

Novelis says the evercan aluminum sheet has been certified for high-recycled content by SCS Global Services, a third-party auditing firm. Novelis is initially offering aluminum can body sheet guaranteed to contain at least 90 percent recycled content. When combined with the can end made of a different alloy during the can-making process, the evercan will enable beverage companies to market beverages in standard 12-ounce aluminum cans certified as made from a minimum of 70 percent recycled content. The evercan is now commercially available in North America and Europe, and will be available worldwide later this year.

"This first phase of the Novelis evercan high-recycled content initiative serves as a critical catalyst for Novelis to work more closely with consumer brand customers, our supply chain partners and other community stakeholders to increase end-of-life recycling of used beverage containers," says John Gardner, Novelis’ chief sustainability officer. "We encourage wide participation from other aluminum suppliers, beverage and packaging companies, retailers and distributors, recyclers, municipalities, environmental groups and consumers themselves in promoting the use of more sustainable consumer packaging through aluminum recycling."

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