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DS Smith Repositioning its Business

International Recycling News, Paper

Company looks to develop synergies by bringing together its paper, packaging, recycling and plastics divisions under one brand.

Recycling Today Staff December 4, 2013

The packaging and recycling company DS Smith, headquartered in the United Kingdom, has announced plans to bring its packaging, paper, plastics and recycling businesses together under a single corporate identity and brand. The move comes 18 months after the manufacturer acquired the Swedish company SCA Packaging, which gave DS Smith a 14 percent share of the European corrugated packaging market.

Miles Roberts, DS Smith’s group CEO, says, “DS Smith has gone through a major transformation in the last few years. We are now able to offer a much wider product and service portfolio and operate on a much larger scale as a strategic partner with cross-industry expertise, while at the same time continuing to offer our customers a local, personal service. Our recent acquisitions have enabled us to make significant progress in the highly competitive European packaging market and have helped with the integration of our European and U.K. businesses.

Peter McGuiness


“Our customers are constantly seeking more in terms of innovation, sales and efficiency, but with far less time and resource. Our skills and expertise allow us to support our customers in those challenges, so they can be confident that DS Smith’s solutions will help solve their problems, and have a positive impact on their business and its performance.”

Roberts adds that by bringing the various sections together DS Smith can offer customers a complete service from design and production right through to supply and recycling. “The decision to bring all our operations under one clear strong brand was the natural next step for us.”

Peter McGuinness, chief executive of DS Smith’s Recycling Division, says, “It’s all about making life easier for our customers ensuring they get the best value from their materials. We believe in minimizing waste while maximizing efficiency and cost gains.

“We are building on our cross business expertise and our joined up supply cycle thinking removes the complexity out of traditional supply chains and lightens the load of our customers.”

McGuinness continues, “This concept is a catalyst for innovation making sure 100 percent of resources are turned into something useful once more. Our closed loop management solutions provide end to end recyclability that moves materials up the waste hierarchy.”

“We focus on achieving the highest possible recycling rate, collecting materials separately to ensure the best quality. “Quality is at the heart of everything we do. That goes without saying. But it's our perpetual devotion to helping our customers do more with less in a consistently quality way that makes DS Smith stand out,” McGuiness notes.

“Bringing together our packaging, paper, plastics and recycling operations together means we can offer customers a complete service from design and production right through to supply and recycling. The decision to bring all our operations together under one clear strong brand was the natural next step for us,” Roberts adds.

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