The Consumer Electronics Association (CEA), Arlington, Va., has reported that it has seen a significant increase in the volume of electronics that was recycled through its eCycling Leadership Initiative in 2011.
To highlight its success, the CEA recently released its First Annual Report of the eCycling Leadership Initiative. Highlights of the report include:
- Participants of the eCycling Leadership Initiative arranged for the recycling of 460 million pounds of consumer electronics, a 53 percent increase compared with the 300 million pounds recycled in 2010.
- Electronics manufacturers and retailers increased the number of recycling drop-off locations for consumers nationwide to nearly 7,500 from slightly more than 5,000 one year ago.
- By the end of 2011, 96 percent of the recycling done by eCycling Leadership Initiative participants was conducted in third-party certified recycling facilities.
- CEA launched GreenerGadgets.org to educate consumers about eCycling and energy consumption. By entering a ZIP code, the CEA says individuals can locate the closest responsible recycling opportunity sponsored by the CE industry and/or third-party certified recycler.
“In the first year of the eCycling Leadership Initiative, our industry has made significant progress toward its goals due to the hard work of our member companies,” says Gary Shapiro, president and CEO of CEA. “We continue to push for a national solution to eCycling that will eliminate the costly and confusing patchwork of state regulations.”
The eCycling Leadership Initiative, also known as the Billion Pound Challenge, represents a collaboration among consumer electronics manufacturers, retailers, collectors, recyclers, nongovernmental organizations and governments at all levels. The initiative has set the goals of increasing the amount of electronics recycled responsibly to 1 billion pounds annually by 2016, growing the number of collection opportunities available to consumers, improving consumer awareness of available eCycling collection sites and providing transparent metrics on eCycling efforts.
More details on the eCycling Leadership Initiative, including a full list of participating companies, is available at First Annual Report of the eCycling Leadership Initiative or by viewing this video.
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