Yale Introduces Mobile Lift-Truck App

Users can browse lift-truck models and locate a company dealer from their mobile devices.

October 30, 2013
SDB Staff
Equipment & Products

Yale Materials Handling Corp., Greenville, N.C., has introduced a new mobile app that delivers access to a suite of information regarding the company’s lift truck models, as well as a Yale dealer locator function.

Bill Pfleger, president of Yale Distribution, says, “Fully serving the lift-truck industry means more than just selling quality Yale lift trucks. True service means delivering things like the most comprehensive mobile lift-truck app in the industry.”

Pfleger adds, “This app delivers helpful information about each of our products so that our customers and the industry in general can stay informed about their lift-trucks or can answer questions about their future lift-truck needs. Having the ability, in the palm of their hand, to locate and contact our nearest dealer makes our customers’ lives easier.”

Customers can access the new app, available for Apple iOS and Android devices, through iTunes and the Android Google Play Store. Using the new app, customers have the ability to choose the most appropriate products for their applications by accessing information and resources, including spec sheets, images and brochures on each Yale lift truck model as well as videos and brochures on Yale product line categories, components and other equipment features, according to the company.

By using the app’s dealer locator, users can search for a dealer by zip code, state and county or by using the device’s location services. From within the app, users can call a dealer, visit its website or submit a contact form to a dealer for more information. The app also provides special notice of lease and product promotions and permits users to create an account and enter their basic contact information so that Yale can provide special offers and events within the user’s local area, the company says.