Wisconsin DNR joins WRAP program

State agency joins public-private initiative to increase plastic film recycling.

April 23, 2014
Recycling Today Staff

The Wisconsin Department of Natural Resources (DNR) has joined the Wisconsin Wrap Recycling Action Program (WRAP), which is a statewide public-private initiative designed to reduce plastic waste and to increase plastic film recycling. The WRAP program seeks to enlist retailers, manufacturers and local governments in collecting recyclable plastic film from their own operations and the public.

The DNR’s will provide information on its website on how to recycle plastic bags and film and how to find local drop-off locations. The site also provides free educational materials, signs and posters for local governments, businesses, volunteers or civic groups that wish to expand their plastic film recycling and outreach efforts.

“It’s a great chance for local businesses and organizations to accomplish something positive for the environment and create jobs in Wisconsin while keeping valuable materials out of local landfills,” says Cynthia Moore of the DNR’s Waste and Materials Management Program.

The DNR is partnering with the American Chemistry Council’s Flexible Film Recycling Group and GreenBlue’s Sustainable Packaging Coalition to make Wisconsin the first state and a model for the WRAP initiative. Wisconsin WRAP provides a way for businesses, distribution centers and other local organizations to facilitate community waste reduction efforts while modeling sustainable practices of their own.

“What truly makes WRAP unique is the way it gives businesses and local governments the control to fuel and expand their own recycling success,” Moore says. “In this way, local governments and industry become recycling leaders.”