WeRecycle! Rebrands as Hugo Neu Recycling

Electronics recycling subsidiary of Hugo Neu Corp. changes name to reflect relationship with parent company.

September 23, 2013
Recycling Today Staff
New York-based Hugo Neu Corp. has announced that its electronics recycling subsidiary, WeRecycle!, has changed its name to Hugo Neu Recycling, effective immediately. 

WeRecycle!, based in Westchester County, N.Y., is an electronics recycling company with expertise that ranges from statewide legislative collections and downstream recycling for other asset managers to enterprise-wide electronics recycling. Hugo Neu Corp. acquired WeRecycle! in July 2009. 

Wendy Kelman Neu, chairman and CEO of Hugo Neu Corp., says, “Over time, WeRecycle! has become a closer part of the Hugo Neu family, so it made perfect sense to rebrand the company.”

Alan Ratner, president of Hugo Neu Recycling, says, “Our new name reinforces the strength, security and commitment to best practices that are the hallmark of the Hugo Neu brand. We look forward to continuing to serve our current customers, and many new customers, as Hugo Neu Recycling.” 

Hugo Neu Recycling says it was among the leaders in the effort to create the e-Stewards certification standards and principles, and its management serves on the e-Stewards leadership council. It is a founding member of the Coalition for American Electronics Recycling (CAER) and has been working to pass the Responsible Electronics Recycling Act (RERA) of 2013. The company’s operations also are certified to ISO 14001 and by the National Association for Information Destruction (NAID), Phoenix. 

The company says its processing locations in the Northeast are home to state-of-the-art technology for data destruction in compliance with applicable data privacy laws and are its base for remarketing and reusing of electronics as well as for the sorting and recycling of electronics. 

In addition to Hugo Neu Recycling, Hugo Neu Corp. is currently developing a state-of-the-art recycling facility in Guaynabo, Puerto Rico. The company also is involved in a variety of other real estate, recycling and cleantech businesses and investments.