Waste Management starts Green Broward initiative in Florida

Waste Management starts Green Broward initiative in Florida

Green Broward is designed to highlight recycling education, offer sustainability efforts and provide information on WM’s current efforts.

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November 10, 2017
Recycling Today Staff
Municipal / IC&I
Houston-based Waste Management Inc.’s (WM’s) Florida branch has launched Green Broward, a local initiative designed to engage and educate the Broward County community on sustainability efforts. Green Broward is designed to highlight ways to recycle right, offer opportunities for the community to get involved in sustainability efforts and serve as an informational hub on WM’s sustainability initiatives.

“Green Broward has been in the planning stages for a few months, but in the wake of Hurricane Irma it is more important than ever that we come together as a community to help build a sustainable future by maximizing the capabilities of our regional assets,” Tim Hawkins, area vice president, WM of Florida, says. “Our Green Broward is a multifaceted effort in Broward County to teach people to recycle right, include the public in our sustainability mission and further engage our own team with the community in programs that will help make a difference here in south Florida.”

Green Broward originally was going to launch the week after Labor Day before Hurricane Irma struck. Immediately following the storm, the WM team had to restore collection services and still receives debris from Hurricane Irma at many of its regional facilities.

“We considered postponing longer, however, there was a collective belief among our team that the Green Broward initiative could play a part in the recovery effort,” Hawkins says. “This is our home, these are our neighborhoods and one way we can give back is to bring our professional knowledge and talents off the trucks, out of the transfer stations and into the community during this time of recovery.”

WM has launched www.GreenBroward.com, a website with tips on recycling, renewable energy and other efforts WM has already implemented.

“Our recycling education encourages residents and businesses to recycle more of the material that has an environmental benefit and a viable end market such as paper and cardboard, plastic bottles and jugs and aluminum and steel cans,” Dawn McCormick, director of communications for WM, says. “Increasing the collection of ‘good’ recyclables and keeping noncurbside recyclables such as plastic bags, food waste and electrical cords and hoses out of household recycling containers will help ensure the environmental and economic sustainability of recycling.”

Different aspects and programs of the initiative will be announced in the coming weeks.