Vecoplan Sponsors NASCAR Racer

Sponsored car was driven by the Rick Ware Racing team.

July 12, 2013
Waste Today Staff
Equipment & Products

Equipment company Vecoplan LLC, was the sponsor of car No. 23 at NASCAR’s recent “Feed the Children 300” race, held June 28 at Kentucky Speedway. The vehicle was operated by Rick Ware Racing and driven by Harrison Rhodes.

Through the partnership with Speedway Children’s Charities, Vecoplan says race sponsor Feed the Children will deliver 500,000 pounds of food and supplies to families in racing communities across the country.

“This race was the perfect opportunity for Vecoplan,” says Len Beusse, the company’s chief operating officer. “We’re located in the South, the birthplace of NASCAR. Our subsidiary, Vecoplan Midwest, is about 30 minutes from the Kentucky Speedway; we’re neighbors with the fine folks at Rick Ware Racing; Harrison Rhodes is not only an up-and-coming driver but also a young Christian man of character and integrity; and our company mission ‘Technology for a Sustainable Tomorrow,’ ties in perfectly with ‘Feed the Children 300.’ After all, the reason we strive for a sustainable tomorrow is for our children.”

Following the race, members of the Rick Ware Racing team brought the vehicle to Vecoplan’s High Point, N.C., headquarters. From there, Vecoplan employees were given the opportunity to see the car, meet and interact with Rhodes and Ware, have their pictures taken with the car and crew and get autographs. Following a question-and-answer session, the race team toured Vecoplan’s test lab, engineering departments, manufacturing plant, parts and service departments and offices.

“We’re all judged by the company we keep, and Vecoplan is happy to be affiliated with Harrison Rhodes and Rick Ware Racing,” says Kim James, Vecoplan LLC marketing communications director.

Vecoplan designs, engineers, manufactures, installs and provides startup training and ongoing parts and service for systems used to prepare and feed municipal solid waste for use as alternative fuel in the production of heat and power; as a feedstock for pelletizing; and as a feedstock for conversion to syngas, methanol, cellulosic ethanol, biodiesel and other liquid biofuels.

Vecoplan also designs and builds equipment to process paper, tires, wood, biomass, carpet and other discarded materials.