Sonoco Launches Recycling Microsite

New site will provide visitors with a range of recycling-related information.

August 27, 2013
Recycling Today Staff
Equipment & Products Paper Plastics

Sonoco Recycling, Hartsville, S.C., has launched a microsite,, which seeks to provide visitors with searchable customer service content and recycling resources. The microsite also has been designed to provide access via mobile phone, tablets and a variety of other web-enabled devices.

The company adds that the new website includes a contact form that allows visitors to request information from the company quickly and easily; a new locations database where visitors can identify Sonoco Recycling facilities near them; more expansive use of video, including an education page where visitors can learn how recycling works; and a home page that regularly rotates content, providing visitors with a prominent space to learn about available services and resources or news announcements.

"Our new microsite makes it easier for customers to find us and the information on recycling they need, whether they are a municipality, CPG, government agency or a grocery store chain," says Ray Howard, general manager of Sonoco Recycling.

"Additionally, the site provides a platform where we can share educational assets for teachers and parents, such as the Remarkable Recyclables video, which teaches kids about what happens to materials after they're placed in the recycle bin, or our Green Steps curriculum for environmental education."

The new site also features a services launch pad, which is a list of the top industries and markets that Sonoco Recycling serves, with direct links to full breakdowns of services offered, making it easier for potential and existing customers to find content relevant to them. A database-driven event calendar allows website visitors to see all upcoming events, including trade shows, recycling drives and educational events.