Unifi, professional sports franchises team up to promote recycling

Unifi, professional sports franchises team up to promote recycling

Collaboration includes sweepstakes series.

February 15, 2017
Recycling Today Staff
Municipal / IC&I Plastics

Greensboro, North Carolina-based Unifi Inc., maker of Repreve fiber from plastic bottles, has collaborated with seven professional sports teams, including those from the NBA and NHL to spread environmental responsibility messages to crowds and to launch the Repreve Ultimate Sports Fan Experience. The latter is a sweepstakes series consisting of once-in-a-lifetime experiences with multiple franchises, including the Dallas Mavericks, Portland Trail Blazers, Boston Bruins, Detroit Red Wings, Anaheim Ducks, Minnesota Wild and New Jersey Devils. As part of the sweepstakes, winners will receive a variety of unique prizes, including on-court / ice passes, VIP tickets, pregame bench access, locker room tours, autographed team goods and player meet and greets. In addition, each stadium will be carry recycling messaging, showing fans that Repreve makes it easy for them to be a catalyst for positive environmental change, Unifi says.

The Repreve Ultimate Sports Fan Experience is part of Unifi’s national Repreve #TurnItGreen mobile tour, which travels the nation with a custom-designed, interactive trailer to educate the public about the importance of recycling and to showcase Repreve-based products that can be made when fans recycle their water bottles. The tour makes stops at sports stadiums and live music festivals across the country to raise awareness about how individuals can help make the earth a healthier place by choosing products made with recycled materials like Repreve. Unifi says its Repreve fiber is used by many well-known brands across the auto, home and apparel industries, including Ford, The North Face, Volcom, Fossil and Pottery Barn.

“Only 32 percent of plastic bottles are recycled in the United States, which is a statistic Unifi is working diligently to change,” says Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi. “Through the Repreve Ultimate Sports Fan Experience and the #TurnItGreen tour, we aim to rally people’s passion for sports and help spread that passion toward taking better care of our environment. Because so many performance sports brands use Repreve in their products, it’s a great opportunity to connect fans with environmentally responsible practices and top-quality merchandise, as well as show them that they can make a positive impact on our environment just from buying recycled products,” he adds.

Each of the sweepstakes entry periods will last for one month; the first started Feb. 13, 2017, with the Portland Trail Blazers, and closes March 12. Fans can view the entire series and enter their favorite team’s sweepstakes by visiting www.repreve.com.