Recycling Perks Adds Virginia City to Program

Incentive program has been designed to boost recycling rates while increasing business for local retailers.

October 5, 2012
Recycling Today Staff
Municipal / IC&I
The city of Norfolk, Va., has joined the incentive program Recycling Perks. Through the incentive program Norfolk residents can accumulate points to redeem at local restaurants and retailers.
“Our Recycling Perks program is designed to raise awareness, promote the benefits of recycling and encourage residents to support local businesses in the City of Norfolk and surrounding areas,” Bill Dempsey, Recycling Perks president says. “We are excited to introduce Recycling Perks to the residents of Norfolk. The addition of Norfolk to our growing list of cities in Hampton Roads will allow us to have a significant impact on recycling rates in the region.”
The program works by providing points to participating households based on how often their recycling container is at the curb for pick up. The information is then systematically converted to points that can be cashed in online at
Norfolk residents can access their Recycling Perks account to start collecting points each time they recycle. Residents can use the points amassed to claim rewards from local businesses.
Businesses are being invited to participate for free, simply by offering a reward for recycling as a Reward Partner. The “Buy Local” concept is a key component to the rewards program.
Launched in the spring of 2011, Recycling Perks is an incentive program that promotes participation in curbside recycling and is currently available to around 400,000 households.