Heineken USA joins The Recycling Partnership

The brewing company says it will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide.

The Recycling Partnership, Falls Church, Virginia, a national nonprofit committed to improving curbside residential recycling, has welcomed Heineken USA, White Plains, New York, its first alcohol company member. As a leading sponsor, the brewing company says it will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide.

“Welcoming Heineken USA to our strong network of partners and sponsors will accelerate our efforts to improve the recycling infrastructure and address glass recycling opportunities,” says Keefe Harrison, executive director of The Recycling Partnership. “The company brings specific expertise that we believe will help amplify the reach of our recycling programs. We are eager to welcome the team at Heineken USA into our diverse and dedicated group of funding partners.”

Heineken says it has a long-standing dedication to sustainability. The company’s Brewing a Better World program focuses on issues including carbon dioxide emissions reduction, community partnerships and sustainable sourcing. Heineken USA says it knows that improving curbside recycling significantly reduces impacts on the environment and leads to healthier and more sustainable communities. Increased recycling in the Recycling Partnership’s first six grantee communities translates to a 10-year savings of 485,000 metric tons of carbon dioxide emissions. That equates to the annual energy use of more than 44 thousand homes, the company says.

The Recycling Partnership works to improve recycling in communities across the country. “Our programs create lasting and measurable value,” Harrison says. “Currently, our work is reaching 71 communities which represents over 1.2 million households. Our model is scalable and with each new member, our reach expands,” she adds.

“We want to ensure that our products are consumed responsibly throughout their entire life cycle, and that includes the consistent and efficient recycling of our bottles and cans,” says Tara Rush, chief corporate relations officer of Heineken USA. “Educating consumers and working with communities to support recycling is critical to our Brewing a Better World strategy, and we are confident that our collaboration with The Recycling Partnership will help us to create a positive and lasting impact on the environment.”

Heineken USA Inc. is a subsidiary of Heineken International NV. European brands imported into the U.S. include Heineken, Strongbow Hard Apple Ciders, Amstel Light and Newcastle Brown Ale. Heineken USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.