Carton Council reaches agreement in Quebec

Canadian organizations unite to address packaging collected for recycling in Quebec.

July 1, 2014
Recycling Today Staff
Legislation & Regulations Municipal / IC&I Paper

Two Canadian organizations involved in the packaging industry in Quebec -- Éco Entreprises Québec (EEQ) and the Carton Council of Canada (CCC) -- have signed a collaborative agreement that seeks to promote initiatives “to optimize the curbside collection value chain in Quebec.” The objective of the agreement is to increase the quantity of recyclables being collected and to improve recycling rates for shelf-stable cartons and gable-top cartons that are collected through the province’s curbside collection program.

“ÉEQ is proud to partner with such a dynamic industry organization, with whom we share common goals that include the dissemination of best practices and the optimization of the curbside collection value chain,” says Maryse Vermette, president and CEO of ÉEQ. “We believe that this approach is a winning one for all system stakeholders, and we hope to inspire other groups to follow suit and help increase the quantity and quality of the material collected.”

The two partners have committed to supporting one another’s efforts and collaborating in three areas: sharing and dissemination of information through communication tools and participation in task forces; the introduction of joint awareness and education initiatives through the promotion of practices and the support of municipalities; and financial support for initiatives needed to optimize the curbside collection value chain.

“We share the same vision of Quebec curbside collection and hope to jointly establish awareness channels across the province,” says Élisabeth Comère, CCC’s vice president for government affairs. “Our partnership will help overcome obstacles associated with the misconceptions of some stakeholders about curbside collection as it pertains to carton recycling and will enable us to promote the options that exist for carton end markets. The support of ÉEQ will give us a major boost in achieving our objectives.”

ÉEQ is responsible for developing the schedule of contributions and collecting the contributions from companies that are then redistributed to fund the province’s municipal curbside recycling services. The CCC represents shelf-stable and gable-top carton manufacturing companies. Its founding members are Elopak, Evergreen Packaging, SIG Combibloc and Tetra Pak.