Novelis wins award at aluminium trade show

Novelis, an aluminum rolling and recycling firm based in Atlanta, has been awarded the European Aluminium Award at the Aluminium 2016 Trade Fair in Dusseldorf, Germany.

The company was recognized for its role in developing the Recycled Aluminium Car (REALCAR) project that it launched in 2008 with Jaguar Land Rover.

The REALCAR program is a multistakeholder initiative established to create a closed-loop vehicle production model that recycles automobiles at the end of their life cycles. Through the program, Jaguar Land Rover was able to recover more than 50,000 tons of press shop aluminium scrap in 2015.

Novelis also developed the Novelis AdvanzTM s5754 RC aluminium alloy, which was designed to absorb greater amounts of processed automotive aluminium scrap than ever before, as a key component of the REALCAR project.

The new alloy has been designed to contain up to 75 percent recycled content while delivering the strength, durability and formability demanded by automotive engineers.

The AdvanzTM s5754 RC was first introduced in the Jaguar XE series and is now featured in all new and legacy Jaguar Land Rover models.

“We are honored to be recognized for our leadership in alloy innovation and aluminium recycling with this prestigious award,” says Emilio Braghi, senior vice president of Novelis and president of Novelis Europe.

“This prize is a testament to the skills and talent of our people, who are constantly working to develop new alloys, innovative applications and revolutionary designs that leverage the unique properties of rolled aluminium. It also honors the close partnerships we build with our customers to ensure the next generation of vehicles is built to maximize the attributes of aluminium,” Braghi adds.