LA Sanitation launches Green Ribbon Council

Council will bring together business, civic and community leaders to help increase public awareness about the new recycLA program.

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June 27, 2017
Recycling Today Staff
Municipal / IC&I

Los Angeles Sanitation (LA Sanitation) and the city of Los Angeles have launched the Green Ribbon Council for the city’s new citywide commercial and multifamily waste and recycling collection program, recycLA. 

The Green Ribbon Council will bring together business, civic and community leaders to help increase public awareness about the program and to ensure that recycLA meets customer service goals. The program aims to increase recycling in the city to divert 90 percent of materials going to landfills by 2025.

Beginning July 1, 2017, 80,000 commercial and multifamily customers will begin a coordinated multimonth transition from a currently unregulated system to one that is dependable and sustainable, Los Angeles Sanitation says. The new system divides the city into 11 zones that will be served exclusively by a single service provider, meaning fewer trucks congesting neighborhoods and less wear and tear on streets, Los Angeles Sanitation continues. It also will ensure strong customer services, predictable and protected rates and much needed infrastructure and equipment improvements.
 
After hearing from Deputy Mayor Barbara Romero, the Mayor’s Chief of Legislative & External Affairs Greg Good, Board of Public Works Vice President Heather Repenning and LA Sanitation General Manager and Director Enrique C. Zaldivar, the program was reviewed for the attendees, which ranged from representatives for environmental activists and universities, to business, hotel and grocery and apartment owners’ associations .
 
Among the attendees were:

  • Apartment Association of Greater LA;
  • LA BizFed;
  • California Apartment Association;
  • California Grocers Association;
  • Canoga Park Improvement Association;
  • CH2M;
  • City of Los Angeles Department of Conventions and Tourism;
  • Council for Watershed Health;
  • Downtown Industrial District (BID);
  • FAST- Fixing Angelenos Stuck in Traffic;
  • Food Finders;
  • Highland Park (BID);
  • Hollywood Chamber of Commerce;
  • Hollywood Media District (BID);
  • Hotel Association of Los Angeles;
  • HPOA;
  • Kaiser Permanente;
  • LA Chinatown (BID);
  • LA Conservation Corps;
  • LAANE;
  • LAX Coastal Chamber of Commerce;
  • Los Angeles Area Chamber of Commerce;
  • Los Angeles Dodgers;
  • Los Angeles Gay & Lesbian Chamber of Commerce;
  • Los Angeles Neighborhood Initiative;
  • Los Angeles Regional Water Quality Control Board;
  • Mujeres de la Tierra;
  • Neighborhood Council Sustainability Alliance;
  • Pacoima Beautiful;
  • Regional Black Chamber of the San Fernando Valley;
  • Rodriguez Strategies;
  • San Pedro Property Owners’ Alliance;
  • Studio City (BID);
  • The River Project;
  • USC - Environmental Studies Program; and
  • VICA.

Also joining the meeting were executives from the seven service providers: Athens, CalMet, NASA, Republic Services, Universal Waste, Ware and Waste Management.