Liebherr USA promotes general manager of marketing

Ana Cabiedes-Uranga was promoted to the position for the newly created umbrella company.

June 3, 2016
Recycling Today Staff
Equipment & Products Personnel
Liebherr USA Co., Newport News, Virginia, has announced the promotion of Ana Cabiedes-Uranga to the position of general manager, marketing. In her new role, she will be responsible for leading and facilitating the company’s marketing efforts and strategy for the eight divisions that fall under the newly formed Liebherr USA Co. umbrella.
“Ana has a demonstrated track record of success, leadership, innovative ideas and brings a wealth of knowledge and experience to this new assignment.  We are excited to work with her to further expand our market presence across all eight divisions in the United States,” says Dr. Torben Reher, managing director of Liebherr USA Co.
Ana has more than 10 years of combined marketing and management experience at Liebherr, with expertise in implementing integrated marketing communication strategies. She has also managed public relations and led large-scale projects and events including Liebherr's participation at Conexpo Con/Agg. In her most recent position as marketing and communications manager for Liebherr Construction Equipment Co., she played a significant role in the development of strategic marketing initiatives and programs for its rapidly expanding distribution network in the United States, the company says.
Ana joined Liebherr in 2005 and has taken on increasing responsibilities in a number of positions within the construction division. Ana holds a Bachelor of Science in business administration with a major in marketing from the Monterrey Institute of Technology and Higher Education (ITESM).