Liberty Tire Recycling Announces Deal with Hertz

Tire recycler will recycle scrap tires for the car rental firm nationally.

November 12, 2012
Recycling Today Staff

Liberty Tire Recycling, Pittsburgh, has signed an agreement with the car rental firm Hertz Corp. to recover and recycle scrap tires from all of the rental agency’s locations in the United States. According to Liberty, the partnership is the first agreement of its kind in the car rental industry. The deal is expected to result in the collection and recycling of more than 160,000 tires per year, the company says.

“At Liberty Tire Recycling, we are always looking at ways to develop productive partnerships that lead to the recovery and recycling of more scrap tires across North America,” says Jeffrey Kendall, CEO of Liberty Tire Recycling. “Hertz is a leader in its industry, and with this agreement, they have demonstrated definitively that they are committed to sustainable practices.

“With our continental footprint, we are the only company that can offer the services they are seeking, so we are delighted to partner with them,” Kendall adds.

"Hertz leads in sustainability throughout our operations, products and services. Today, we take the next step forward and launch the first zero landfill waste tire program in the industry," says Mark Frissora, Hertz chairman and CEO. "Through our partnership with Liberty Tire Recycling, we are implementing the first national tire recycling program and again set the pace for our sector."

The tires collected from Hertz will be recycled at one of 40 processing locations where they will be processed into crumb rubber.