ISRI, Earth911 Partner on Public Recycling Education

Scrap recycling association will provide content to Earth911 site.

November 22, 2013
Recycling Today Staff
Municipal / IC&I

The Institute of Scrap Recycling Industries (ISRI) and Earth911, a subsidiary of Quest Resource Holding Corp., have formed a partnership that has been designed to educate the public about the importance of recycling. The two groups say the partnership brings together the knowledge of ISRI's industry experts and Earth911's ability to reach and engage an audience of more than nine million readers interested in reducing waste and learning more about recycling.

"Partnering with Earth911 was a natural fit for ISRI," says Robin Wiener, president of ISRI. "This innovative collaboration combines content from experts in the field with a large audience looking for additional resources on how to reduce waste. Working together, each of our organizations can broaden our reach and have a greater and more positive impact on preserving the environment. We look forward to working with Earth911 to showcase the recycling industry in fun, creative and informative ways."

Components of the partnership will include ISRI providing content for Earth911's website, monthly newsletters and a series of educational infographics. In addition, the two organizations will conduct quarterly polling to gather data on the public's view of recycling. ISRI members also will be featured in the Earth911 Recycling Guide to help consumers find nearby recyclers.

"ISRI is a dynamic organization representing some of the largest recyclers in the United States. Our partnership will convey heightened awareness to consumers of the ongoing need to enhance the country's recycling programs," says Brian Dick, CEO of Quest. "This is a great example of how Earth 911 can be a powerful voice to the industry and help deliver the message to consumers to make a meaningful impact on the environment.

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