The International Bottled Water Association (IBWA) has joined the Curbside Value Partnership (CVP). The CVP is a national nonprofit organization that works to increase participation in residential curbside recycling programs.
“Just feet from the curb, Americans make decisions every day about whether or not to recycle,” says David Gill, CVP board chair and global account director at Novelis. “This decision is heavily dependent on their attitudes about recycling and their knowledge of the options available. Pooling resources nationally, we can make a bigger impact on those critical decisions locally. That’s why we’re delighted to have IBWA involved to help our efforts.”
“This is a natural fit for IBWA,” says Joe Doss, president of the IBWA. “As part of our commitment to reducing the environmental footprint of the bottled water industry, we are working to get more bottled water containers into the recycling stream. The good news is that bottled water drinkers are among the best beverage container recyclers, with 32.25 percent of plastic bottles recovered through curbside programs in 2010, more than doubling in the last six years.
“CVP is on the ground right now, creating a real sense of urgency about recycling, focusing on local consumer marketing, and emphasizing data-based decision making and measurement,” Doss continues. “We view this as a truly effective way to improve recycling rates for all consumer packaging, not just bottled water.”
Other members of the Arlington, Va.-based CVP include Alcoa, the American Chemistry Council, Ball Corp., BWAY Corp., Crown Holdings Inc., Coca Cola Recycling, Impress USA, Golden Aluminum, Grocery Manufacturers Association, Keep America Beautiful, Metal Container Corp., Novelis, Rexam, Silgan Containers Corp., Sonoco-Phoenix Inc, Tri-Arrow Aluminum and the Van Can Co.