Gibson Machinery named top Sennebogen distributor

Cleveland-based distributor honored at ISRI conference along with Alta Equipment Co. and ASC Construction Equipment.

July 3, 2014
Recycling Today Staff
Conferences & Events Equipment & Products
Gibson Machinery LLC,  based in Oakwood Village, Ohio, which is celebrating its 10th anniversary as a Sennebogen distributor, was named the 2013 top Sennebogen distributor nationwide for material handlers in the Americas. The company was recognized at the Institute of Scrap Recycling Industries Inc.’s (ISRI) 2014 Annual Convention, held in early April in Las Vegas. 
Sennebogen LLC President Constantino Lannes, left, and Erich Sennebogen, Managing Director of Sennebogen Gmbh, right, congratulate Gibson Machinery as the Sennebogen Distributor of the Year for 2013. Representing Gibson Machinery are, from left, Mike Keremes (Material Handling/ Processing Specialist), Meredith Gibson Cavell (Branch Manager) and Lee Gibson (President).
Gibson was honored at the Sennebogen LLC annual sales conference. The company reports that it has received recognition on behalf of Sennebogen every year since the manufacturer started announcing its top three distributors.
At the event, Alta Equipment Co.,  Wixom, Michigan, and ASC Construction Equipment USA Inc., , Charlotte, North Carolina, were recognized as the second and third leading Sennebogen distributors respectively.
“It’s no great secret,” says Lee Gibson, president of Gibson Machinery. “Our motto is to give customers ‘whatever it takes’ to service their fleet. It’s the basics of good sales and service: Know your product, understand what the customer needs and stay on it day in and day out.”
According to Constantino Lannes, president of Sennebogen LLC, that “day in, day out” consistency led to Gibson’s success in the past year. “The Gibson team earned their top rank the hard way,” he says. “They had no home run sales of our largest machines to generate higher revenues – just steady hard work to sell machines to typical customers.”
Gibson attributes the company’s sales success to a long-time strong focus on the service side of the business, combining purpose-built equipment with responsive onsite service, parts availability, flexible financing and trade-ins.
According to the company, many of Gibson’s customers have been operating Sennebogen equipment long enough that they are now purchasing their second generation of green machines. Since 2003, the company says, Gibson has sold a large number of Sennebogen material handlers in the Ohio and Pennsylvania region, providing a widespread base of satisfied customers. 
“Focus is very important for this type of business,” Gibson explains. “Sennebogen is our bread and butter equipment line here, so it’s essential to have a strong focus on the product and its applications if we are to provide good guidance to our customers.”