Genesis Attachments, Superior, Wisconsin, has announced Mike Booth has been promoted to product manager.
In this newly created role, Booth will be responsible for internally managing the recently introduced GHB Hydraulic Breaker, GCG Cyclone Rock and Concrete Grinder product lines. He also will work with demolition, construction, road and bridge, utility, excavation and trenching customers to further develop these product lines to ensure they meet end-user needs, says Genesis.
Since January 2016, Booth has served as the Genesis Northeast and Mid-Atlantic regional manager. Prior to joining Genesis, he worked for 18 years in the construction equipment industry where he received multiple awards and accolades for his sales accomplishments. Booth spent more than 13 of his 18 years in the construction equipment industry selling and promoting hydraulic breakers.
“His industry experience and knowledge make him a valuable customer and application resource,” Genesis says of Booth.
Genesis Attachments is a global leader in the design and manufacture of shears, grapples, concrete processors and specialty attachments for the scrap processing, demolition, material handling and offshore decommissioning industries.