FutureMark paper launches 100-percent-recycled paper

Future Vantage is available for high-end applications.

April 10, 2014
Recycling Today Staff
FutureMark Paper Group, a Westport, Conn.-based provider of recycled printing papers, has announced the launch of Future Vantage, which it says is North America’s first 100-percent-recycled coated No. 3 freesheet.

Until now, there has not been a 100-percent-recycled option for high-end corporate marketing materials and magazine, catalog, book, direct mail and retail applications, according to the company. Previously, recycled content was only available if specified by the buyer, and typically the maximum available was 30 percent, FutureMark adds.

FutureMark describes Future Vantage as bringing brightness, print gloss and print fidelity to the coated No. 3 freesheet market, for the first time equipping corporations, merchants, printers and designers with the ability to differentiate their print products through superior environmental and paper performance. The company adds the 100-percent-recycled coated freesheet is suited for a variety of print applications across a number of market sectors, including financial services, retail, fashion, travel, automotive and telecommunications.

“Following the recent introduction of our recycled paper innovations in the book, digital inkjet and label markets, we are proud to deliver another breakthrough product to the coated freesheet market,” says Steve Silver, president and CEO of FutureMark Paper Group. “With Future Vantage, there are no compromises—it is the first coated No. 3 freesheet with both 100-percent-recycled content and excellent paper qualities some might traditionally associate with nonrecycled products.”

FutureMark cites the Environmental Paper Network’s Paper Calculator version 3.2, which says 100-percent-recycled coated freesheet generates 30 percent less greenhouse gas emissions, consumes 46 percent less water and requires the harvest of 20,000 fewer trees (per 1,000 tons of coated freesheet paper produced) compared to nonrecycled coated freesheet. The company says the environmental benefits, combined with a special coating design and enhancements made to the deinking process, enable producers of print materials to feel good about their paper choices by selecting a 100-percent-recycled option.

FutureMark says it involves customers and printing partners extensively in its product development process and the feedback on Future Vantage was invaluable to honing the final product.

Chris Kendziora, purchasing manager at Royle Printing Co., Sun Prairie, Wis., says, “We are delighted to offer this high quality, sustainable paper product from FutureMark. Having worked closely with the development team on the creation of Future Vantage, we have the confidence to wholeheartedly recommend it to our clients, knowing that it will perform beautifully on press and deliver the ecomessage our clients desire.”

Future Vantage paper has a 70 gloss finish, a brightness rating of 88 and is made of 100-percent-recycled content. Future Vantage is available in 50, 60, 70 and 80 pound basis weights and is immediately available through FutureMark’s sales force. For more information on Future Vantage, visit www.futuremarkpaper.com/products.html.