ERI signs partnership deal with nonprofit

Recycle Across America and Electronic Recyclers International will collaborate to standardize collection bins.

July 22, 2014
Recycling Today Staff
Electronics Municipal / IC&I

Electronic Recyclers International (ERI), a multilocation electronics recycling firm based in Fresno, California, has established a partnership with Recycle Across America (RAA), a nonprofit organization based in Minneapolis.

The partnership will focus on developing a standardized labeling system for recycling bins with a goal of collecting larger volumes of the appropriate items.

“We are extremely proud to be partnering with our friend, Mitch Hedlund and her team at Recycle Across America,” says John Shegerian, chairman and CEO of ERI. “Mitch is truly an inspiring recycling visionary who represents the future of where our industry needs to go. The standardized label initiative has made tremendous inroads, helping to remove the confusion regarding what items belong in which bins and what can or cannot be recycled. And their celebrity-led ‘Let’s recycle right!’ ads are a much needed campaign to help the public understand the importance of recycling properly.”

Shegerian adds, “We share a common mission: to provide people with greater accessibility to a greener life and business. By pooling our resources, we will now be able to offer RAA’s audience a tool to keep their unwanted items out of landfills. We are extremely proud of this collaboration and what we will be able to accomplish together.”

The partnership also will involve ERI’s subsidiary properties, including, and Green Is Good Radio.

“We’re thrilled to work with the ERI team and their affiliates to advance recycling,” says Hedlund, founder and executive director of RAA. “Their searchable database is an outstanding addition to our website to help people and businesses know all the things that are recyclable and where to bring those items in their communities to recycle properly. ERI’s resources are filling a tremendous void to help make recycling all sorts of items easier for all of us.”

ERI also is developing consumer information pages to appear on its websites explaining RAA’s standardized labeling system.