London-based electronics recycling company E-Waste Systems Inc. has opened an office in Shanghai, the first location in China for the firm.
“Following our recent agreement to enter the China market through a master license and corresponding investment, the company is acting aggressively in pursuit of this market and to establish itself as the first e-waste pure play brand to enter China with the slogan e-waste, no landfill,” says Martin Nielson, CEO of E-Waste Systems.
Nielson adds, “Our staff and partners immediately started work, even during the nationally celebrated Chinese New Year holidays. We are seizing the opportunity without excuses. The recently announced licensing and investment deal with Tanke Inc., valued at $800,000, plus royalties and a minimum $5 million sales commitment from them, will allow the company to operate from Shanghai and this office will manage the implementation of the new China penetration strategy.
“The heightened attention of the government serves to confirm that the timing for our entry to China is correct,” he continues. “And now, having a presence in the Bund district of Shanghai (where E-Waste’s office will be located) will help accelerate our on-the ground presence and encourage our growth.”
Nielson concludes, “We will immediately begin to develop our E-Waste brand, support our license partners and introduce our certified services and technology to customers and trading partners in the region.”